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Big traffic spike on the graph: We also often rewrite and republish posts where we misjudged search intent. For example, we published an on-page SEO study in 2016 but it never ranked particularly high or got much organic traffic because searchers didn’t want a study. So, in 2018, we rewrote the post as a guide and republished it under the same URL. This resulted in a huge and consistent spike in organic traffic. Recommended reading: Republishing Content: How to Update Old Blog Posts for SEO Optimize for featured snippets Featured snippets are short pieces of information that appear at the top of some search results. They’re usually pulled from one of the pages in the top 10 and aim to provide a succinct answer to the searcher’s question.
By optimizing your blog post for the featured snippet, you can sometimes Afghanistan Email List shortcut your way to the top position. Here’s the simplest way to find featured snippet opportunities for your posts: Plug your blog into Ahrefs’ Site Explorer Go to the Organic Keywords report Filter for keywords with featured snippets that you don’t rank for Then it’s just a case of adding or reformatting the information needed to be eligible for the snippet to your blog post. Recommended reading: How to Optimize for Google’s Featured Snippets Create content hubs Content hubs are interlinked collections of blog posts about a particular topic. They consist of these three parts: A ‘hub’ post about a broad topic. Sub posts about parts of the broad topic.

Internal links to and from the hub page to sub posts. Many SEO professionals believe that creating a content hub from blog posts will improve rankings for all posts in the hub. There are a few reasons for this, but the main theory is that it helps Google see your site as an authoritative source of information about a topic. In terms of creating a content hub, you can either create one from scratch or create them from blog posts you’ve already written around a similar topic. Recommended reading: Content Hubs for SEO: How to Get More Traffic and Links Build more links Because there’s a clear correlation between backlinks and rankings, you’ll probably struggle to outrank posts with significantly more high-quality links than yours.
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