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that classifies customers based on the following three indicators. chapter Recency latest purchase date Frequency frequency of store visits, frequency of purchases Monetary total purchase money chapter In actual analysis, we set certain standards for these indicators , allocate points based on whether they are above or below the standard , and group them into ` `good customers,'' ``existing customers,'' and ``leaving customers.'' you can approach each customer in the best way possible .
RFM analysis Related article What is RFM analysis? Introducing basic knowledge and analysis methods useful for marketing chapter Typical marketing terms To understand marketing analysis techniques , you need to know marketing India WhatsApp Number Data terminology . We will pick up and explain typical marketing terms . AIDMA _ AIDMA is a concept proposed by American Samuel Rowland Hall in the 1920s that expresses changes in consumer attitudes leading up to purchase . AIDMA is an acronym for the process by which consumer psychology changes as shown below .
chapter Attention Interest Desire Memory Action purchase _ _ chapter AIDMA is the basis for various marketing analysis methods , such as the funnel analysis introduced earlier . AIDMA AISAS _ AISAS is a concept proposed by Dentsu Inc. in 1995 for AIDMA . The acronym is based on the following changes in consumer psychology. chapter Attention Interest Search Action Share _ _ _ _ _ chapter AIDMA was suitable for mass communication , which uses mass media such as newspapers, magazines, radio, and television to disseminate information to an unspecified number of people . AISAS, on the other hand , can be said to be a concept suitable for an era when
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