B2C business to consumer communication

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Today a user no longer uses the keywords they used last year and if they want to ask the same thing as a few years ago, they will certainly formulate the question differently. Queries evolve. The way people search on the web also changes the way they come into contact with your content. Click Through Rate (CTR) on Google drives the results of your SEO strategy If you intend to obtain important and consistent results from SEO in 2018 it is necessary to consider the CTR (click through rate) as one of the determining factors in your SEO strategy. Rank Brain also naturally considers CTR as a relevant factor.

Starting from an important study by Workstream which found a 37% drop in CTR since 2015, it is no longer a secret that Google is very quickly changing organic search results with the famous snippets that are no longer possible to avoid. To stand out, today your web designs and development service link that appears in Google results must scream “click me” otherwise it will be completely ignored. A good method defined as "CTR Magnet" starts from searching for adverts on Google AdWords and then moves on to choosing words or phrases (contained in those adverts) to include in your page titles and description tags.



Relevant content wins In the past, Google analyzed your website pages to find out how many times you used a specific keyword. Put another way, Google was 100% focused on page content. Then the spider visited the website to check if your keywords appeared correctly in: Title tag URL Image ALT text Description tag H1 tags Of course we have to be honest, Google still observes how the Tags have been used correctly. But today's Google is much, much smarter than that of the past. Instead of analyzing only the contents of pages, Google now focuses on analyzing their context.