Another cool thing about AWT is that

taciva4836@fahi

even if you forget to check your website’s health regularly, you will get regular emails (like the one below) that show the status of errors: List of status of errors Learn more: Technical SEO: The Beginner’s Guide Step 4. Do keyword research Keyword research is where you find what your target customers are searching for in Google, then analyze and compare those terms to prioritize the best opportunities. You can learn how to do that in our beginner’s guide to keyword research. But as most startups have little to no “authority” and brand equity, we recommend initially targeting low-competition keywords that you can rank for without many backlinks or high website authority. So, for example, pet insurance startups will likely have a hard time ranking for a keyword like “pet insurance” because the #1 SERP (search engine result page) is dominated by pages with lots of backlinks.

Our Keyword Difficulty (KD) score suggests that you’ll need backlinks from about 932 websites to Albania Email List rank in the top 10: KD score of 92 for keyword "pet insurance" But within that broad topic, you can find low-competition keywords like “french bulldog pet insurance.” KD score of 9 for keyword "french bulldog pet insurance" You can find low-competition keywords at scale using a keyword research tool like Ahrefs’ Keywords Explorer. Just enter a topic there, go to the Matching terms report, and set your KD to max 20. As a result, for a “seed” keyword like “pet insurance,” you’ll get 426 potential low-competition keyword ideas you can create content for. Matching terms report results for keyword "pet insurance" Note that these are your potential keyword ideas because you need to consider a few more factors before finally selecting a keyword—e.g., search intent, competitors’ brand equity, and traffic potential.



We explain how to assess those factors in our guide to finding low-competition keywords and in this video. Beyond this, you can also take inspiration from your competitors’ low-competition keywords. Here’s how to find those in Ahrefs’ Site Explorer: Enter a competitor’s domain Hit search Go to the Organic Keywords 2.0 report Add a KD filter set to max 20 For example, if you run a design software startup and compete with Invision, you can see all the low-competition keywords it ranks for: Organic keywords report results for Invision's website Then it’s just a case of sifting for worthwhile targets.