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Response marketing techniques if you find that too cheesy. However, the copy on a landing page educates the user on the problem, the solution, and why your business is uniquely equipped to solve it. Ultimately, the copy drives the user toward the CTA. CTA – This prompt tells your visitor what to do next by outlining a clear next step. Form – The form is an opportunity to sign up, download, or book a call. The form fill turns a visitor into a lead. Success! With this in mind, you will come across many versions of landing pages. The Ahrefs feature page about Keyword Explorer is a landing page—as is Jay Acunzo’s sales page for his online course and Beekeeper’s squeeze page that offers a white paper. How to create an optimized landing page for SEO This practical how-to process will allow you to understand exactly how we optimize landing pages for SEO.
Let’s dive in! 1. Find relevant keywords Not every keyword makes a great keyword Algeria Email List for a landing page. Usually, a keyword needs to have some transactional intent for Google to display landing pages in the search results. In your keyword research, you will want to focus on these keywords. If Page 1 is full of long-form blog posts and guides, you will bang your head against the wall trying to rank a landing page. If you do see another landing page in the top positions, that is a strong indicator that you can rank as well. There are two main tactics to find good landing page keywords: a. Uncover competitors’ landing pages with traffic Use Ahrefs’ Site Explorer to analyze your competitors. Specifically, we will use the Top Pages 2.0 report to see the best-performing pages.
Make sure to pick your target country (e.g., United States). Then set a rule to exclude branded keywords. In this example, we are excluding Asana: Filtering for keywords that don't contain the word 'asana' Now you can review which of your competitors’ pages drive the most organic traffic. You can see that Asana is getting traffic to two landing pages. The top keywords are “task management” and “project management tools.” Landing pages with traffic in the Top Pages report For an Asana competitor, these would potentially be good keywords to target too.
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