For an ecommerce store, this might be

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Making a purchase. For a lead generation website, it might be submitting a contact form. In GA4, “goals” are measured as conversion events. The events data you see in your GA4 reports are triggered as users interact with your website. To get to the Conversions report: Log in to Google Analytics. Click to expand Life Cycle reports. Click to expand Engagement reports. Click Conversions. SIDENOTE. The Conversions report is technically a type of Engagement report, but I wanted to point it out because it’s one of the most important reports in GA4. The bar graph and scatter chart will automatically populate using the metrics you set in the table below. Within the table, you will find events listed by name, number of associated conversions, total users, and event revenue.


Click on the name of an event to open a report about that specific event. For an eCommerce store, you Anguilla Email List may want to see additional information about users that start the checkout process. To do that, click on the event name ‘begin_checkout.’ This will open a new report displaying the traffic source, number of conversions, and value for the selected event only. Click the dropdown menus in the upper left corner of the line chart to adjust metrics and dimensions in the report. For example, you can choose to view the number of conversions or event value. You can also choose to see the origin of the events by Event source, Event medium, Event campaign, overtime, or by Google Ads metrics. Add a secondary dimension, like city, to the explorer table by clicking the blue plus icon next to Column 1.



How to improve your website with Google Analytics Setting up Google Analytics and understanding how to configure reports is just the beginning. The advantage of learning how to use GA4 is that you can answer marketing questions with real data. If you just installed Google Analytics, you need to wait at least 24-48 hours to allow data to populate in reports—although I recommend waiting at least 3-4 weeks before making a decision based on reports. Below are three simple ways you can use the data in Google Analytics to improve your website. Improve traffic: Which channels bring in the most traffic? At a very basic level, search engine marketing is about getting more engaged users to a site. To do this, you need to know which channels are bringing in the most traffic in the first place.