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The two dark lines are to support the three bright lines, and the quantitative value indicators of the dark lines are reflected in the bright lines. Key account management (ESP+) - customer line value quantification index The value quantification indicators of the customer line are divided into four stages to quantify the value evaluation indicators based on the first four steps of the five-step method of key account management. ) Stage :. This stage mainly evaluates whether the target customers are selected correctly. The average output
growth of customers: refers to the increase in the average output of Afghanistan WhatsApp Number the large customers we selected, which means that we have accurately selected our target customers. It can be either the sales amount of a large customer or the increase in the proportion of customer growth and other similar indicators. Customer average ROI growth: refers to the increase in the average input and output of the large customers we selected. This not only shows that we have accurately selected our target customers, but also shows that customer growth is not mainly caused
by increased investment. It can be the amount of ROI of a large customer, or similar indicators such as the increase in customer input-output growth and the number of customers. Growth of total customer output: refers to the increase in the total output of our customers, which means that our company's overall business volume has increased, indicating that the previous growth indicators are not caused by a significant reduction in the number of large customers. ) Stage : Who is responsible for major accounts.
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