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However, organic search results can generate brand-related traffic. Here's a typical SEO scenario: Users know your brand They search for your brand name Your site will appear at the top of search results User clicks on it and visits your website Is this possible with PPC? It's possible. And that's why you should also bid on PPC for brand names. But what if PPC ads are the only thing that shows up in search results? In other words, the situation is that ` `nothing appears in natural search results.'' In such cases, users may doubt the authenticity of the brand. Therefore, ideally, it would be optimal to display it on both sides. By displaying both ads and organic search results, your brand will become stronger. There is no reason not to aim for this. 2. Neither SEO nor PPC advertising is free. When it comes to PPC, the argument often made is that "PPC is expensive.
" Every time someone clicks on your ad, you have to pay money. If you hire a professional to manage your account, there will be fees for them as well. However, many SEO experts will tell you that SEO also takes time, money, and expertise. If you want your SEO to be successful, you will have to pay a certain amount India Phone Number of money, whether you do it in-house or receive outside consulting. 3. SEO and PPC advertising is not a zero-sum game A common misconception when discussing SEO and PPC is to perceive it as a zero-sum game. If you stop investing in one, the other will make up for the shortfall. I think the opposite is also true.
However, such situations rarely occur. In general, SEO and PPC are not mutually exclusive. Rather, it means that each area produces its own results. This is something I actually pointed out to my clients. This client had a contract with an SEO agency. This in itself is not unusual. In fact, we were hoping for this initiative. Because we know that successful SEO positively impacts PPC results (and vice versa). However, in this case, the SEO professional recommended that we completely stop using PPC in certain markets. He says, ``There are areas where PPC advertising isn't performing well. There's no need to advertise there.
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